Photo: Press (Neverdogs)
Marco Carola’s Music On Ibiza draw both DJs and crowds from far away, but some live just around the corner. That at least is the case with the DJ duo Neverdogs who moved to the island permanently in 2005 and have been on board with the crew from the very beginning. On Friday, they will take over Amnesia’s decks in the club room along with certified legends Felix Da Housecat and Stacey Pullen while Carola has invited Claude VonStroke to play the club’s Terrace with him.
How long have you been part of the Music On family – and how did your connection to Marco and the team develop?
We’re very proud to say that we’ve been a part of the Music On family from the very beginning, and it all started at the launch of Music On in Miami for WMC in 2011, where we played at the official after party. We moved to the island in 2005 and after a couple of years we met Roberto and Ernesto who became our good friends. A few years later they introduced us to Marco and Luca. Over the years we built a strong friendship and alliance with them and then we were fortunate enough to be included in the line-up from the first season in Ibiza, and in many other cities like London, Barcelona, Amsterdam, Playa Del Carmen, Miami, Los Angeles and New York.
Music On is one of the strongest brands on Ibiza – what do they do differently?
There are several aspects which we believe make Music On stand out as a brand. The slogan „It’s All About The Music“ is a reminder of Music On’s main focus, which is top quality performances delivered by renowned artists that are brought to the line-up each week. The delivery of these DJ sets to the crowd is supported by the production, the branding, the dancers, the decoration and the visuals. So much effort goes into the production that transforms Amnesia into a different experience for Music On every Friday. Let’s not forget that every member of the Music On team gives 110%, no matter what their role is. It’s their commitment and dedication that brings everything together.
What’s the secret of their success in your opinion?
Music On has become so much more than the party it started out as in 2011. We believe it is a lifestyle choice and it has grown to become something that people want to be a part of.
What characterises your relationship with each other?
Our relationship with each other is based on a solid friendship which has lasted 17 years. It’s rare that two DJs who besides working together, are capable of living together and travelling the world with one another in unity. We do everything as a duo; we support one another and that is the fundamental part of our relationship.
How would you describe the musical identity of the Music On events?
We would describe the Music On sound as a mixture of tech house and techno; rolling beats that keep the energy in the room high and keep the crowd dancing until after the sun has risen.
Which three tracks won’t leave your playlist this summer?
The unreleased track “Moliendo Cafe” by Neverdogs & Outway, “So Much Love” by Depeche Mode, a Neverdogs bootleg, and “Monkey Beat” by Neverdogs & Matteo Gatti on Decay Records.
Music On Ibiza
July 7, 2017
Line-up: Marco Carola, Claude VonStroke, Stacey Pullen, Felix Da Housecat, Neverdogs
Carretera Ibiza a San Antonio